About Us

How We Got Here

Our founder got bored. Having worked almost 20 years in transport and logistics he wanted to do something more exciting.

Fed up of only dealing with customer's when things were late and the shouting had started, he wanted to put a smile on people's faces.

A side line hobby trading licenced Merch as "InnerGeek"(See if you can spot the logo design feature that still lives with him today)  led to a chance encounter during the 2020 lockdown which gave the opportunity to start a trading and distribution business to deliver a curated collection of "Pop Culture" inspired snacks for a UK Retail chain.

However, there were issues aplenty around availability of product, import restrictions and flavour profiles that did not fit consumer tastes (French Fry soda anyone..) but a pattern was spotted. 

Fans were buying packaging because it had their favourite characters on it...

Yes it has been done before, but that was for cheap low quality products for kids or sloppy movie tie ins from big brands looking to cash in... surely there was something else...

...an idea formed...

... Kawaji was born!

About Kawaji

Kawaji was named from our love of kawaii (cute) and kaiju (monster).

Formed back in 2023, Kawaji was created to bring fans a premium snacking experience that satisfies the cravings for collecting, consuming and sharing the experience with friends.

The first product launch was officially licensed Hatsune Miku themed sodas, chocolates and gummies, all designed and made in the UK and selling out quickly.

Soon to follow, was collections featuring Dragon Ball Z, Rilakkuma, Pusheen, Sonic the Hedgehog, Transformers and not forgetting the amazing Fuzzballs.

Did you know both Fuzzballs and Kawaji are both inspired by Japanese kawaii culture but are both based near Birmingham UK - Small World!

To complete the premium experience Kawaji has pioneered digital printing techniques giving unique full colour HD designs that put the character designs front and centre.

Holo-touch cans then brought tactile touch and shine to cans for the first time.

Juji - Our Own Brand